First Full Draft

This is the first full draft of my video that I have edited together, which I have made in Final Cut Pro. I already had a basic understanding of this program and was therefore able to understand the tools without having any tutorials. I am overall quite pleased with how this draft has turned out, I used my storyboard to guide me through the editing however I have already made a few changes to my originally planned order of shots.

I have however spotted some mistakes and changes that I plan to change from this draft, one of these is that in several of the shots you can see the corner of the green screen in the background, which I can change by re-positioning the clip in the frame. I have also spotted several moments where the lip-syncing clips are out of time with the music, which I will be able to fix by editing each individual clip more closely.

The Conventions of a DigiPak and Magazine Advert

Possible Places My Video May Be Featured

The genre of my chosen song is a mix between Pop and Jazz, both of these are always very popular in the music charts and get a lot of publicity. One of the main ways people can now consume music video is through YouTube, may signed artists will have an official YouTube channel such as a Vevo one, as a way to upload their music videos. This is especially popular for independent labels as anyone can make a channel for free and can therefore upload their videos to the public themselves, before the internet the only way for music videos to be consumed was through the T.V. This will be a place that my music video will be featured as I can easily upload it onto YouTube through my Google account, it also allows anyone with the internet to access it globally.


One of the most popular ways for videos to be available to the public is through T.V music channels, some of the more well known ones are VIVA and 4Music. A drawback of this however is that only signed artists to major record labels such as Sony or Universal will have their videos featured. One of the reasons behind this is that these T.V channels are owned by mass media organisations that wither also own or are partnered with music labels.

Viva for example is owned by Viacom which is an American global mass media company that works with cable television, broadcasting and radio, in terms of revenue it is the sixth largest broadcasting and cable company. 4Music is owned by the Channel Four Television Corporation and is a music and entertainment channel in the UK, the most common shows broadcasted are "Your official top 20" and "Today's 4Music top 10", they are also known to cover music festivals such as the V festival and T4 on the beach.