Second Day Of Filming

The second location I decided to use for my music video was my college green room. I had originally planned to use the green screen as a way to select a more creative backdrop for the singer, however after some consideration and research I decided using a white backdrop would be a better decision. This is because I was struggling to find a suitable image to use as the backdrop in contrast to my first location, as that one was very detailed and colourful I thought another busy backdrop would be too much.

I plan to change the lighting effects of the footage whilst editing, I will experiment with the brightness, contrast and also any filters than can add a nice vintage effect. I only wanted one prop to be used in these shots and this was a microphone, I was aloud to borrow a vintage style microphone from my colleges music department which I thought really helped set the scene. Most of the shots from this location were lip-sync shots so I wanted to have the feel that the actress is performing as oppose to just simply lip-syncing.

This filming day overall went according to plan, I managed to get all of the shots I wished and was happy with the overall look of the scenes. I did however forget to bring speakers for my iPod which meant the music was being played very quietly making it harder for the model to keep in time.

Unlike in my first location where my model was wearing more of an every day 1940's style dress, I wanted a more formal look for these second load of shots. I decided in the end that she would wear a deep red patterned dress which fits the typical style of the 40's and 50's, this has a belt that ties around the waist and has a fuller skirt. Her hair was styled so that it was curly unlike from the first day of filming, I think this helps separate the looks more from one another.

I am now looking forward to uploading all this footage onto a MAC so that I can view it properly and begin editing it together with my current draft in order to create my first full draft of the video.

Research For Ancillary Texts

As part of my coursework I will also be creating 2 ancillary texts to help promote my music video, I decided at the start of the project that these two will be a a magazine advertisement and a CD cover in the form of a digipak. 

CD Cover

I began by researching some existing CD album art to see what techniques are most commonly used. Many of these CD covers feature a mixture of photographs and graphic design elements, whilst others feature only artwork. I also saw that each album cover has a minimal amount of text by only listing the artist and the albums name, this seems to be so that the main focus is on the imagery itself.

Digipaks are created as a way to promote a new album or single, they are made up of a CD case that also folds out to show a range of different images, album information, or song lyrics. The dimensions for digipaks can differ depending on your chosen size and the way in which you want it to fold out, the image above shows the dimensions needed for a 6 panel digipak, however they can also be made with 4 or 8 panels. 

Magazine Advertisement

When an artist releases a new album or single they will commonly place advertisements in magazines as a way to promote the product further. These are often made with the same or similar style to the album art itself as a way to make it recognisable to customers through continuity. I researched some existing magazine adverts for CD's and they are all portrait sized as they are specifically deigned to be on a magazine page, this artwork is also often used on billboards because of the similar dimensions.